This five-year initiative with up to $5 million in funding, brings together two major beef brands dedicated to emissions reduction, reinforcing the important role beef and cattle play in helping the Great Plains thrive. The funding is expected to generate 1:1 matching contributions from NFWF, creating a total on-the-ground impact of up to $10 million and potential to sequester up to 360,000 metric tons of carbon per year.
